This proposal outlines a coordinated plan crafted with the intent of building your social media presence, primarily including: Twitter, Facebook, Instagram, LinkedIn, YouTube.

By engaging an audience through social media channels, our team will demonstrate the ability to generate awareness, widen your company’s potential reach within your target market, and contribute to driving more website traffic, which will ultimately result in top line growth. Of course, the most effective social media marketing happens over time when quality meets consistency. The following list describes each primary area of on-going focus:

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• Creating Engaging Social Content

• Posting Company-Related Updates

• Promotions & Social Campaigns

• Integrate Social Media Activity into Other Marketing Plans 

• Monitoring

• Analytics

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Creating Engaging Social Content

Beginning with quick yet thorough planning/preparation, our team will plan out a dynamic on-going social content calendar to guide you to your goals.

We will grow an increasing social audience and follower base through: hash tag campaigns, strong use of keywords, sharing/retweeting relevant news, “liking” posts, staying updated within the industry, and contributing our own unique content to broaden reach.

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Posting Company Related Updates

Our plan is to engage our social media audience by sharing company news, press releases, events, employee spotlights, and more.

We will also pay close attention to industry trends, and share it. This will help to gain exposure with your target market.

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Integrate Social Media Activity into Other Marketing Plans

With clear communication and monthly brainstorm meetings, we’ll be able to consolidate the marketing initiatives to fit your goals and promotional material.

Campaigns via social media are more important than just sharing about giveaways, sales, contests, and/or promotions. We will agree on a schedule for a series of posts to keep up the exciting momentum for all prospective customers. 

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Promotions and Social Campaigns

We will utilize social channels to connect with your follower base, and engage them with promotions to get them excited about both current events, and the brand itself.

These campaigns can last as short as a day, or can run up to six months. We’ll be able to analyze the results from each campaign, and then we will provide a report of it’s success.

Results of campaigns can be compared so the most effective promotions, offers, or contests can be replicated.

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Sustained Monitoring

It is important to regularly maintain marketing activity for maximum growth.

We will continually monitor each channel, and will respond to any questions, comments, and posts within a two hour time period. Two hours will allow us to confirm that accurate information is relayed back to the person asking.

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Analytics

We will provide you with:

Daily and Weekly Analytics- Such as: follower growth, reach, demographics, comments, “likes”, shares, retweets, etc.

Reporting- Summarizing various results and activities over each quarter.

We will set up a meeting to go over the results, to then tweak our approach accordingly.

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Assessment

Here, you should identify how social media has the power to influence the client’s business. ​Focus on the strengths/weaknesses of the prospect’s current social media standing. Analyze current market trends, and how you will be able to produce results. Here is a good spot to compare competitor’s marketing efforts. Remember to identify how social media has the power to influence the client’s business.

Since [Client.Company] is an industry leader within the [Industry] space, [Sender.Company] is excited to team up and tackle the challenge of improving their current social media standings.

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As you know, successful social media marketing is the best way to get noticed. Saudi Online Marketing’s current primary social media strengths include: timely responding to comments, and creating clever content to engage with the current follower base.

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Saudi Online Marketing will work to improve are as follows: use of more consistent promotional campaigns, use of photo marketing/infographics, and using analytics to demonstrate effective social media marketing.

By analyzing the current successful marketing trends, such as: use of key words, creating interesting infographics, and interacting with the audience in a fun and professional manner will be useful ways to get started.

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Implementation

Describe your social media marketing plan in depth. Include your plans for how you’ll keep with your social posting momentum.

From our discussion, we’ve agreed to follow a social media marketing strategy to ensure a consistent presence through each important channel. Here is what we guarantee on a daily/weekly/monthly basis:

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Goals and Outlook

Upon implementing the social media marketing strategy described above, we can use this information to compare results month to month/quarter to quarter/year to year, to understand the full scope of the marketing initiatives worth pursuing.

Our analysis projects the following outcomes:

PandaTip: Be sure that the reported results are realistic and quantitative. Showing a projected trend over time will help give the client a clear visual.

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