A Profile brand identity is the most effective way any organization (startups, small businesses, agencies, nonprofits, or others) can gain a competitive edge in an increasingly crowded marketplace. Both new and existing businesses and organization can benefit my package.

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Branding services include:

• Business, product or service name selection

• Developing a brand identity usage guidelines

• Brand messaging statements

• Brand marketing and promotion strategy

• Developing marketing collaterals

• Presentation design

• Customer persona development

• Logo design

• Brochure and stationery design

• Vision and mission statements

• Packaging and product design

• Website design and development

• Email and landing page design

• Employee communication and messaging

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Understand your audience.

The very first step in creating a brand differentiator is knowing and understanding your target audience, their preferences, and their persona. The more specific you can be in terms of gender, age, socio-economic profile, preferences, interests, etc., the better you can target the audience. Typically defining a target audience persona also involves giving them imaginary names and histories.

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Define your value proposition.

Once you know whom you are targeting, you need to determine why that audience would want to do business with you. What unique values does your business have that would make your audience prefer you over your competition. This value proposition can then translated into:

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• A business vision

• A mission statement

• Promotional tag lines and marketing slogans

• Internal communication messages

• Brand messaging guidelines, etc.

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Your marketing efforts need to align with these value proposition statements you create for your brand.

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